Calling It In
In case you haven't heard the phrase "Calling It In", I'll enlighten you. It references not fully showing up for the work that needs to be done. The world moves too fast and there are simply too many options/choices available. Therefore the only true way to ensure you grow is to be present and available for those you seek to serve (your audience/customer/client/etc).
There are those that do half the work, some that do all the work and others that go above and beyond the call of duty. The marketplace rewards exceptional people and businesses. You'll be hard pressed to find a person who is known for delivering superior results that is jobless.
If you're seeking to rise, hang up the phone and knock the door down!