Black Friday / Cyber Monday (BFCM) sounds cooler than “deep deep discount day”, yet that’s exactly what it is. There are sales everyday of the week throughout the year. So what makes BFCM so special? Could it be that all businesses are expected to offer a deeper than normal discount over the three day weekend? Or maybe it’s the anticipation that builds weeks (even months) leading up to the BIG event.
The question is, is BFCM good for increasing the value, credibility and demand for the brand? Maybe, assuming you’re competing to be the low cost leader in your category. What if not participating created an opportunity for differentiation? Would you have the strength to resist the status quo?
I’m not sure, but I have a hunch that Rolls Royce will politely decline to participate in “deep deep discount day”.
Power to the Entrepreneur!
Tim Martinez
“The Inside Man”
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