In the late 90’s my good pal and I launched an apparel brand. Our business plan was simple - stay alive and outlast everyone. In retrospect it was less of a biz plan and more of a Northstar. Our thinking was that brands came and went quickly and all we needed to do was exist longer than the competition and pick up their lost customers along the way. Bear in mind we were all of 19 years old when we had this conversation…
Last Brand Standing
Last Brand Standing
Last Brand Standing
In the late 90’s my good pal and I launched an apparel brand. Our business plan was simple - stay alive and outlast everyone. In retrospect it was less of a biz plan and more of a Northstar. Our thinking was that brands came and went quickly and all we needed to do was exist longer than the competition and pick up their lost customers along the way. Bear in mind we were all of 19 years old when we had this conversation…