Last Brand Standing
In the late 90’s my good pal and I launched an apparel brand. Our business plan was simple - stay alive and outlast everyone. In retrospect it was less of a biz plan and more of a Northstar.
Our thinking was that brands came and went quickly and all we needed to do was exist longer than the competition and pick up their lost customers along the way. Bear in mind we were all of 19 years old when we had this conversation…
Back then we were unaware of the Lindy Law (aka Lindy effect) which simply states, “The longer something has survived, the longer its remaining life expectancy. Longevity implies a resistance to change, obsolescence or competition and greater odds of continued existence into the future.”
Our determination to “stay in the game” is what eventually opened the floodgates for influencers, pro athletes, the media and big box retailers to come knocking on our door.
Time became our ally and eventually a unique selling proposition (a concept we couldn’t comprehend when we started).
Like most long-standing businesses, we’ve evolved and adapted over time, but we’re still executing upon our original business plan.
And thus I offer this strategy to you - “Stay alive and outlast everyone!”
I now see what it takes to truly build something that lasts. The secret ingredient being an unwavering commitment to keep swinging and never quit!
Poll Results: The results are in from last week’s survey:
48% of voters have more confidence in a company if the CEO shows up to the office.
I NEED YOUR HELP - I am conducting a survey of 100 CEO’s on their toughest challenges and biggest opportunities in 2024. If you’re the CEO of your organization and are willing to participate in a 10 minute interview, book a call with me here.
Things are really heating up in our EntrePowerment community. Come sit in on a weekly call - Tuesdays 7:30a pst. Add value, get value and break up your entrepreneurial isolation!
Tim Martinez
“The Inside Man”
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