When my twin boys were very young they had equal strength. It was always funny to watch them wrestle because neither had the upper hand. We often approach competition the same way and view competitors as equals. Is there a difference between one dentist and another? What about one financial advisor vs another? If we take the view that we’re offering the “same thing”, we’ll overlook our uniqueness in the marketplace completely and we’ll ended up being twins locked in an arm wrestle.
The Intentional Competitive Edge
The Intentional Competitive Edge
The Intentional Competitive Edge
When my twin boys were very young they had equal strength. It was always funny to watch them wrestle because neither had the upper hand. We often approach competition the same way and view competitors as equals. Is there a difference between one dentist and another? What about one financial advisor vs another? If we take the view that we’re offering the “same thing”, we’ll overlook our uniqueness in the marketplace completely and we’ll ended up being twins locked in an arm wrestle.