What Are You Gonna To Do About It?
The way customers buy products/services changes over time. Centuries ago, If you wanted milk and didn’t have a cow, you probably paid your neighbor in carrots for a bucket full. In the pre-super market era, the milkman dropped it off at your doorstep. If you want milk now AmazonFresh will yet again bring it to your door.
When I first started writing business plans in the late 90’s the general expectation was that the final product would look similar to a dictionary. With each passing year the demands for a dictionary style plan have shifted to a few page summary with a tight financial model.
I’ve also noticed the shrinkage when it comes to proposals, marketing materials and various other types of business documentation.
So what’s changed? Is it that attention spans have shrunk? Is it that more information is readily available to us online? Is it that everything is more accessible and at lightning speed? My best guess is a blend of it all and more.
Consider your industry for a moment and ask, how will customers buy your product/service in the future? Will they even have a need for your products/services? Is obsolescence coming for you or do you exist in a high growth industry that’s just getting going? What is the evidence showing you thus far?
Once we’re done answering these questions, we must then ask the final and most critical question - what are we going to do about it?
We’re most certainly not going to roll over and die. We must adapt, evolve and innovate!
Poll Results: The results are in from last week’s survey:
67% of voters said too much of their personal identity is tied to their business
Shoutout to John Bertino for taking the time to discuss with me - “How to determine the best marketing channels for your business” - watch the interview here
I’m launching a 6-week “Advisor Accelerator” for consultants looking to scale their private practices - Click the link to learn more.
Tim Martinez
“The Inside Man”
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